Landen Lewis and SoundGear Team Up to Enter Inaugural zMAX CARS Tour West Event at Kern Raceway


Harrisburg, N.C. (February 28, 2024) – KHI Management (KHIM) announced today Landen Lewis will join the field for the inaugural zMAX CARS Tour West race at Kevin Harvick’s Kern Raceway on Saturday, March 2, piloting the No. 15 SoundGear Chevrolet for Wilson Motorsports. 

With two starts at the Bakersfield, California track in the ARCA Menards Series West, Lewis has found success early at the half-mile asphalt track. In 2022, at the age of 16 Lewis made his first start in the series and scored his first-career win from the third starting position. The following year, Lewis returned to the track and won the pole, but came up one spot short of winning back-to-back races. 

“I am excited to run the first zMAX CARS Tour West event at Kern Raceway this weekend,” said Lewis. “It’s one of my favorite West Coast tracks and it’s great to be partnered with Charlie Wilson again. With SoundGear coming on board and our success in the past at Kern Raceway, I’m looking forward to the weekend, making laps and putting ourselves in the right position to earn another win. Thanks to Charlie and SoundGear for supporting me and giving me this opportunity.” 

The zMAX CARS Tour West race will mark the first start of 2024 for Lewis in a Pro Late Model car. The remainder of Lewis’ 2024 season will be announced at a later date. 

In addition to Lewis competing in the race on Saturday evening, KHIM owner and Bakersfield native, Kevin Harvick will be the grand marshal. In November 2023, the Bakersfield track announced new ownership and with the change, Tim and Lisa Huddleston renamed the track Kevin Harvick’s Kern Raceway in honor of the 2014 NASCAR Cup Series champion.

The zMAX CARS Tour West race at Kevin Harvick’s Kern Raceway is scheduled for Saturday, March 2, at 10 p.m. EST.

About KHI Management 

KHI Management, LLC (KHIM) is a full-service sports and celebrity-marketing agency representing some of the most successful and high-profile professionals in the sports and broadcasting industries, as well as offering a variety of consulting and marketing services to corporate sponsors. In representing many of the biggest names in NASCAR, UFC, PGA, and bullriding, KHIM consistently maximizes their client’s brand awareness and marketplace value. Founded by NASCAR Cup Series champion Kevin Harvick, KHI Management affords clients the opportunity to expose their brands across multiple sports and entertainment platforms via a singular agency with a vast array of services ranging from career management and media relations to licensing and philanthropy.

In addition to KHIM, Harvick and his wife, DeLana, co-own Kevin Harvick Inc. (KHI). KHI competed full time in the NASCAR Truck Series, Xfinity Series and ARCA Series from 2001 through 2011, earning three championships in the NASCAR Truck Series. The organization took an 11-year hiatus before relaunching in 2023 and returned to full-time competition in 2024 with its late model program.

About SoundGear

Founded in 2010, SoundGear represents the latest advancements in hearing protection. SoundGear hearing protection and enhancement products are ideal for hunting, competitive shooting, law enforcement, construction, heavy industry, concerts and events, garages, motorsports, and much more. SoundGear engineers products that provide 100% digital sound enhancement to deliver superior environmental awareness, while still protecting your hearing. SoundGear products are manufactured by Starkey, a global leader in hearing technology and premier provider in hearing health care headquartered in Eden Prairie, Minnesota.

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